Denim Day is Wednesday, April 29, 2015

What is Denim Day?

Denim Day is recognized internationally in honor of a woman in Italy who was forcibly raped by her driving instructor. The woman pressed charges, but the case was dismissed because the chief judge decided that, "... because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape, but consensual sex."

Why we rally around survivors?

More than 2,500 survivors of sexual abuse each year start their healing journey in an Aurora Health Care facility. In fact, Aurora Health Care is the only health care system in the state dedicated to helping survivors of abuse from the point of crisis through life-long recovery. By providing immediate care, advocacy and support to men, women, and children who have had a traumatic experience, Aurora caregivers become a critical piece of each survivor’s support network.

That’s why Aurora caregivers and community supporters rally around Denim Day – an international movement to raise awareness and support for survivors of sexual assault.

Aurora Health Care’s Denim Day activities will support local abuse response programs, including The Healing Center, The Sexual Assault Treatment Center (SATC) of Greater Milwaukee, and Aurora’s S.A.N.E. (Sexual Assault Nurse Examiner) Program at Aurora locations in Burlington, Elkhorn, Hartford, Kenosha, Oshkosh, Milwaukee, and Sheboygan.

Funds raised through Denim Day support the following Aurora Health Care Abuse Response programs in eastern Wisconsin:

Aurora's S.A.N.E. (Sexual Assault Nurse Examiner) Program
S.A.N.E. is a dedicated group of specially trained nurses who provide forensic evaluations and emotional support 24/7, 365 days a year at Aurora location in Burlington, Elkhorn, Hartford, Kenosha, Oshkosh and Sheboygan.

The Sexual Assault Treatment Center (SATC) of Greater Milwaukee
The SATC offers safe and caring survivor-centered forensic investigation and support services to victims of rape, incest, sexual abuse and sexual assault. It serves close to 800 sexual assault victims each year, making it the second busiest sexual assault treatment center in the United States. Specially trained nurses and staff provide immediate access to crisis intervention and stabilization services 24/7, 365 days a year.

The Healing Center
The Healing Center is the only Milwaukee resource exclusively committed to serving sexual assault victims over their life span. Free counseling, support groups and individual advocacy are provided to survivors at any point in their recovery and healing process.

Give today to support survivors of sexual assault in your community. 

If you or someone you know needs help, please call…

Sexual Assault Treatment Center
Call 414.219.5555

The Healing Center
Call 414.671.4325

Sexual Assault Nurse Examiner
Burlington, WI
Elkhorn, WI
Hartford, WI
Oshkosh, WI
Kenosha, WI
Sheboygan, WI

Denim Day is April 29

Top 5 ways to support survivors on Denim Day

1) Give to local abuse response resources, so survivors have the support they need – when they need it.  Give now.

2) Get your workplace or group of friends involved in supporting the cause.  Get involved.

3) Attend Hope Shining Blue on April 29 at Turner Hall Ballroom in Milwaukee.  RSVP.

4) Pledge to wear jeans on April 29 and let others know why via social media. Pledge now.

5) Learn about the state of sexual assault in our communities and help make others aware.  Learn more.


Aurora Health Care is a not-for-profit Wisconsin health care provider and home to Aurora St. Luke’s Medical Center. At the Aurora Health Care website you can find a job, a doctor, our locations, including hospitals, clinics and pharmacies, classes and events, and complete information on your health. You can communicate with your doctor or pay your bill by visiting myAurora.

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